York Wallcoverings’ First Corporate Paper Party

York Wallcoverings Paper Party invite artwork. Sure Strip wallpapers by York Wallcoverings from left to right – Liminary (ER8172) Waverly Cottage, Jaco Floral (EB2033) Vibe by Cary Lind Designs, Pom Pom Play (WP2436) Waverly Small Prints, Toss the Bouquet (KS2393) Cool Kids, Large Lattice (WT4609) Cary Lind Designs Watercolors)

Who doesn’t love a party? That’s what we thought!  So we invited a group of convivial guests to spend an entertaining and enlightening experience with us at a York Wallcoverings Paper Party.

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The unique York Wallcoverings sign fashioned from antique printing press parts. Julie and Steve Groff and their crafty ciders from Wyndridge Farm. Guests pose for a photo op before Watercolor Poppy (WT4505) from the Cary Lind Watercolor collection.

The soirée began with a buffet of delectable light bites and a selection of refreshing craft libations from Wyndridge Farm of South Central PA. It was an opportunity for everyone to socialize with York Wallcoverings’ President, Carl Vizzi, and members of the Executive staff, plus others from the studio, marketing department, and retail store.

On the list of events were guided tours of both factory and studio, complete with a demonstration by our Digital Graphic Designer, Alexis Mills.

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Gina Shaw, VP of Product Development. Diamond Oasis (WH2667) from WallpapHer,  Delicate Rose Stripe (AV2809) York Wallcoverings  – 120th Anniversary Archive Edition, Large Lattice (CM2383) Watercolors by Cary Lind Designs.

A highlight of the evening was “Trend Talk,” a power point presentation by Gina Shaw, VP of Product Development, where she shared gorgeous images and insight into Bohemian luxury, geometrics, and blue with metallic gold color trends, among others featured at the Paris Deco Off and Maison D’Object design shows for 2015.

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The York Wallcoverings Décor Style Profile, a fun way to reveal your inner designer.

A fun aspect of the evening was a multiple-choice quiz geared to determine one’s style personality; a step toward zoning in on the most appealing collections to mesh with individual fashion sense.

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Joanne Berwager, Marketing Manager, assisting guests with their Décor Style Profiles. Couture style fashioned from York wall paper.

The piece de resistance was the interactive exhibition of Sure Strip, our revolutionary new product that is as user friendly as it is decorative. Tim Quinn, VP of Sales and Marketing, and Joanne Berwager, Marketing Manager, showed, with the able assistance of retail sales personnel and willing volunteers from the audience, the effortless Sure Strip installation and removal that makes it a breeze to change out your wallpaper whenever the mood strikes. No longer need wallpaper strike fear in the hearts of do-it-yourselfers, when the mist of H2O from our spray bottles makes hanging and stripping this beautiful art form amazingly quick, neat, and simple!

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Spray bottle, brush, and knife. Lattice (JR5749) Sapphire Oasis collection. Associates from the York Wallcoverings retail store assist guests in hanging and removing our Sure Strip products.

A grand time was had by all. Now who doesn’t love a Paper Party?  I can’t wait for the next one!

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Kim Gates, Marketing Director, and Jeremy  Slagle, Graphic Designer, love our Sure Strip wallpaper.

 

 

 

 

 

 

 

 

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The Oscar Goes to… York!

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Oscar night 2014:  Beautiful people, beautiful designs.  This year the red carpet Haute Couture was all about capturing the light and dimensional surfaces.  Once again York’s wallcoverings parallel the runway fashions; our library of designs is guaranteed to create spaces that put your home in the spot light!

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Jennifer Lawrence in Dior Couture paired with Townsend (ME0105) from Middlebury. Kelly Osbourne in Badgley Mischka paired with The Plaza (EK4142) from Ronald Redding’s 18 Karat II. Margot Robbie in St. Laurent paired with Impulse (DN3776) by Candice Olson Modern Luxe. Lady Gaga in Versace paired with Stardust (ND7018) from Candice Olson Inspired Elegance.

Red Carpet.  Black Tie.  In true black tie tradition the stars line the red carpet with clear red, sophisticated black, stunning white and shining metallic.  Pretty Jennifer Lawrence wears red with panache, a perfect foil for her blonde tresses, just as York’s striking red Townsend emulates the soft swish of fabric that drapes from her slender waist.  Kelly Osbourne, so suited to her clingy white Mischka gown with romantic gold embroidered caplette, adds an element of romantic allure as does Ronald Redding’s The Plaza design with luxurious glass beads.  Margot Robbie in her sparkling St. Laurent gown with surprising cut out in the back, looks elegant with a definite nod to whimsy, just as Candice Olson’s Impulse swirls beautifully in black fantasy for walls.  And of course, Lady Gaga captures the spot light with her Versace gown reminiscent of the glory of Art Deco, as does Candice Olson’s Stardust design with its gleaming Mylar stylized damask.

Emma Watson in Vera Wang paired with Mica (NZ0752) from Designer Resource. Angelina Jolie in Elie Saab paired with Whirl Wind (RL1157) from Carey Lind's Elements. Anne Hathaway in Gucci paired with Vogue (WH2697) from York's WallpapHer.
Emma Watson in Vera Wang paired with Mica (NZ0752) from Designer Resource. Angelina Jolie in Elie Saab paired with Whirl Wind (RL1157) from Carey Lind’s Elements. Anne Hathaway in Gucci paired with Vogue (WH2697) from York’s WallpapHer.

Bring on the Bling!  What better way to stand out on the red carpet than to capture the light with strong accents of gleaming sparkle and metallic.  Equally at home on designer gowns or designer walls.  Just look at Emma Watson in her sporty Vera Wang that shimmers from all angles as does Ronald Redding’s Mica design.  Or Angelina Jolie’s Saab gown that sparkles with the light of a million beads just like Carey Lind’s Whirl Wind motif with its glitter dust.  And Anne Hathaway with her slim metallic Gucci gown, unabashedly dynamic as is York’s Vogue motif on Mylar from WallpapHer.

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Portia de Rossi in Naeem Khan paired with Toss the Bouquet (RB4259) from York’s Risky Business. Cate Blanchett in Armani Prive paired with Charma (SS2289) from Sculptured Surfaces II. Sally Hawkins in Valentino paired with Drybrush Damask (GG4735) from York’s Gentle Manor.

Not so Nude.  New this year to the Oscar Red Carpet is Nude and it makes a statement equally strong to the traditional black and white formal dress code.  Not just any nude, but neutral for the stars with layers of dimension and sumptuous glimmer.  Portia de Rossi is no wall flower with her retro floral halter gown with intricate crochet, nor is York’s Toss the Bouquet pattern with its retro daisy motif and layers of glitter.  Cate Blancett all but floats in her dimensional Armani dress, the movement of its  shimmering petals creating an ethereal aura as does the dimension of Charma.  And Sally Hawkins – where to begin – the layers of sheer beautiful detail in this Valentino gown would be over the top in anything but nude, similar to the pretty Drybrush Damask design with its layers of iridescence and glitter that are toned to perfection in neutrals.  No longer is beige boring!

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Sandra Bullock in Alexander McQueen paired with Just Groove (RRD0861) from Ronald Redding’s Mystere. Lupita Nyong’O in Prada paired with Winterscape (WS8032) from Disney Signature. Amy Adams in Gucci paired with Primal (WH2659) from York’s WallpapHer .

Blues on the Horizon.  The black tie spotlight gets shared this year with glamorous blues from twilight through cobalt to sky.  Sandra Bullock’s midnight blue McQueen gown reflects the light and shimmers with every movement she makes as does Just Groove by Ronald Redding with its deep navy and reflective silver highlights.  Lupita Nyong’O captures the beautiful froth of sea and sky in her effervescent Prada gown that glows softly like the shimmer of York’s Winterscape design with its tiny crystals and glowing blue background.  Amy Adams clearly understands that cut and color is not just for diamonds.  Her Gucci gown needs no further accent – its depth of color and stylish lines make a statement on their own as does York’s Primal pattern.  Watch for blues to grow in importance on both runway and home design in 2014.

Let the Oscars inspire more than your closet this year!  No matter what your level of sophistication is, there is a York wallpaper that will dress up your walls and put your room in the spotlight.  Visit yorkwall.com and prepare to be inspired!

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Guest Blog Post: Discerning Eyes have Their Eyes on York

Guest Blogger: Anne from York’s public relations agency.

Reading a decorating magazine or watching a home design TV show is similar to visiting a museum or art gallery, where a team of curators has edited a vast body of work to present the very best that an artist has to offer.

In the media world editors and producers are the curators of their magazine, newspaper or TV show. If you love Better Homes and Gardens or Renovation Style, you love the taste level, viewpoint and style of the editors.

It’s safe to say that editors, who must curate a fresh, revealing, exceptional experience for their loyal readers-every single issue-,have seen it all. Each day they review scores of new products from the manufacturers, craftspeople, artists and PR firms. They brainstorm with colleagues about what’s hot. They scour trade shows, design markets, retail stores, designer showrooms and show houses for emerging trends and ideas.

Yet, despite all the innovative, beautiful, even one-of-a-kind products they have seen over the years, editors are consistently, duly impressed with York’s wallpapers, and that makes my job fun!

When we present York products, editors listen, take notes and ask questions, in contemplation of how wallpaper suits stories they’re working on. Very often they’re inspired to create entirely new stories based on what they’ve just seen. As ambassadors of their readers’ wishes and dreams, they take their jobs seriously.

As York’s PR firm, we finds that editors are always excited to see what York is up to in its design studio and factory. To witness the “Wow!” as they run a hand over velvet flock, or watch eyes light up as a design embedded with tiny glass beads dances in the light is very gratifying, particularly among this discerning group. Their #1 goal is to inspire their readers, so we make it our goal–on behalf of York Wallcoverings–to inspire them.

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