Guest Blogger: Anne from York’s public relations agency.
Reading a decorating magazine or watching a home design TV show is similar to visiting a museum or art gallery, where a team of curators has edited a vast body of work to present the very best that an artist has to offer.
In the media world editors and producers are the curators of their magazine, newspaper or TV show. If you love Better Homes and Gardens or Renovation Style, you love the taste level, viewpoint and style of the editors.
It’s safe to say that editors, who must curate a fresh, revealing, exceptional experience for their loyal readers-every single issue-,have seen it all. Each day they review scores of new products from the manufacturers, craftspeople, artists and PR firms. They brainstorm with colleagues about what’s hot. They scour trade shows, design markets, retail stores, designer showrooms and show houses for emerging trends and ideas.
Yet, despite all the innovative, beautiful, even one-of-a-kind products they have seen over the years, editors are consistently, duly impressed with York’s wallpapers, and that makes my job fun!
When we present York products, editors listen, take notes and ask questions, in contemplation of how wallpaper suits stories they’re working on. Very often they’re inspired to create entirely new stories based on what they’ve just seen. As ambassadors of their readers’ wishes and dreams, they take their jobs seriously.
As York’s PR firm, we finds that editors are always excited to see what York is up to in its design studio and factory. To witness the “Wow!” as they run a hand over velvet flock, or watch eyes light up as a design embedded with tiny glass beads dances in the light is very gratifying, particularly among this discerning group. Their #1 goal is to inspire their readers, so we make it our goal–on behalf of York Wallcoverings–to inspire them.