Serena and Lily

Dressed for Success: the cover of the current Serena and Lily catalog head to toe in wonderful wallpaper!

Online retailers Serena and Lily have partnered with York Wallcoverings for their first collection of coordinate wallpapers and we couldn’t be more proud. These modern style-makers show the very best of color and trend. See their line:

Sweet Dreams: Pattern “Lamu” in fresh and vibrant coral.

Cofounders Serena Dugan and Lily Kanter created their now famous brand in 2004, moving from wholesalers of crib bedding to celebrity interiors gurus in a veritable heartbeat.

Custom clients such as Jen Garner and Princess Haya of Dubai earned the team a two page spread in People Magazine, and then things began to get really interesting…

“A house of color, pattern and style…” In 2008 the partners took their rapidly growing business from infants only to an expanded lifestyle format bringing their signature style to every room of the home.

Canvass the neighborhood for great style: Canvas “Wide Stripe” pattern in fashionable plum and shell shades plus pattern “Feather” in a denim chevron.

What’s their next move? ‘From “clicks to bricks”  as customers diversify their buying experience and blend online and storefront purchasing. The dynamic duo of Serena and Lily has begun a roll out of storefronts beginning with their “Beach Market” store in the Hamptons of New York this summer.

“A house of color, pattern and style” Living Neutral: “Lamu” pattern in bisque. Foulard pattern “Peridot” in sassy saffron plus a cascade of spirited designs and signature colors.


Dedicated to both a local focus and global outreach, their brand of casual elegant style and community involvement is the pinnacle of the new American Merchant business model. We can’t wait to see what’s next!


You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *