From Concept to Completion: The Beginning

“From Concept to Completion” is a three part series on the process of designing a wallpaper pattern from start to finish.

A meeting is called and a suggestion is made. What are we missing, where are we going, who is the customer, what are they buying? The decision is made, and an assignment given for a stylist to create a collection based on a chosen theme.

Now the research begins; the magazines, the shopping, trend services, style directions and sales analysis. All this creative research becomes a pool of ideas. How does it all relate to wallpaper? Can we produce it, where will the consumer use it, how will it work in conjunction with current market trends in home decor?

A story board of ideas emerges from the mix and the concepts for a new collection are born. Our little pattern from the 1950’s is just one piece in the jigsaw puzzle that pulls together the information and ideas in our marketplace. Her lines are unmistakeably right for current trends and pattern placement is good. She now needs a contemporary color overhaul, and a style update to move ahead with the times. It’s a fit; a “retro” fit.

Our little makeover pattern attends the meetings, and she makes the cut! New and super upgraded, the wallpaper version of “America’s Next Top Model”; just imagine what a little lipstick and wardrobe can do! She’s a changed woman and she is in our new “Bistro 750” collection to stay. Our stylist not only saw her for what she is but what she could be, and as with all things beautiful you can guess where she’s headed next: photography.

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2 Comments

  1. “A meeting is called and a suggestion is made. What are we missing, where are we going, who is the customer, what are they buying? The decision is made, and an assignment given for a stylist to create a collection based on a chosen theme.”

    You make it sound so easy! ;)

    1. As I am sure you know, Jim, it is anything but easy. We are very fortunate to be able to work with the best professionals in the field, so as the saying goes;”Do not try this at home, we are trained professionals.”:)

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