Usually Graphics will send actual wallpaper to the photographer, and a vignette is papered in the pattern of choice, but what if there’s a complication? There’s always a complication.
For example, kitchen vignettes are notoriously expensive to build (try mocking up a range hood). Have a walk through your local Ikea and take a look at the kitchens, this is what we need to put together to put wallpaper on the walls. Not only is a kitchen build hard to coordinate, but many of the professionals who do this type of thing are located several states away near High Point, N.C.(home of the biggest and best furniture mart for business to business buying in the US). So, all creative ideas have to go back and forth via internet in images to get the Designer and the Creative Graphics Specialist on the same page creatively with the photographer.
We got lucky. One of the companies we work with had a kitchen already in place, and we like it! Fabulous; even the chairs are fabulous! Oh, wait… the paper isn’t printed yet. Did I mention complications? Ok, shoot the kitchen with the props in colors that we want, and placement we orchestrate in the plain kitchen set from at least three angles. We can now add the digital images of the wallpaper to the actual kitchen roomset photos, adjust color, and move objects (with our minds) within the shot, DPR (digital pattern replacement).
“Kitchen Utensils and Ovals” will walk down the “Bistro 750” roomset runway in a digital dress with real accessories and a well thought out plan of how the collection should “show” in the book. There are “bleeds” (a very all-business phrase meaning the image runs off the page edges) and collages, and they all have to pleasingly flow. The images and roomsets are approved, go to press, and the collection hits the market (in the field, as we say). Now all we have to do is sell it…