Junior Stylist Jennifer Sweeney had the opportunity January 11-14 to attend the Heimtextil International Show in Frankfort Germany. Although no stranger to trade shows, this was her first for International design, and being the largest of its kind, with over 10 building housing 2600 exhibitors from 60 countries, in categories ranging from wallpaper, to tabletop, bedding and bath, I asked Jen just how she would summarize what she found most valuable.
“There was one building dedicated to forecasting. This Trend Hall was an exceptional resource for color, design and trend focus. I particularly liked being able to define whereYork fits into the overall scheme of the wallpaper industry and how wallpaper relates to the residential and commercial interior design marketplace. I was personally attracted to the novelties, whether traditional damasks in hot, bright colors or muddy grays and browns for infant/toddler; this kind of outside the box thinking is inspiring.”
“Certain trends cut across all boundaries, and were seen represented in almost all categories, such as peacocks and feathers generally, cityscapes, and natural earth influences. Celebrity categories are always good, but this year specifically, Marilyn Monroe dominated. Western European stylists have a certain casual elegance that brings a sense of whimsy to even their most formal designs. They tend to not take themselves too seriously, and really enjoy design, which is a reminder to allow our love of style to be a part of everything we touch.”