Working for a wallpaper manufacturer while living in a rental should, in my opinion, be considered some form of torture. Every time we release a new collection or I spot some pretty new samples hanging in our studio, I “ooh” and “ahh” over them for several minutes before remembering… oh, that’s right, I can’t put up wallpaper. (I can’t even hang pictures!) As soon as I remember the super-strict leasing agreement I’m bound to for at least another couple months, my head droops and I drag myself wearily away from the gorgeous patterns and stylish designs. Someday, I think, and then proceed to mope for a couple hours.
Much to my surprise, however, our studio has been giving a great deal of thought to the situations of my fellow apartment and rental property dwellers. Since we almost never have permission to put up wallpaper, but still crave splashes of design in our caves of white walls and neutral carpeting, any way we can use wallpaper without a landlord breathing down our necks is welcome. Here are some photos from our latest collection, Bistro 750, that feature literally “off the wall” ideas for using wallpaper in any space.
“From Concept to Completion” is a three part series on the process of designing a wallpaper pattern from start to finish.
A meeting is called and a suggestion is made. What are we missing, where are we going, who is the customer, what are they buying? The decision is made, and an assignment given for a stylist to create a collection based on a chosen theme.
Now the research begins; the magazines, the shopping, trend services, style directions and sales analysis. All this creative research becomes a pool of ideas. How does it all relate to wallpaper? Can we produce it, where will the consumer use it, how will it work in conjunction with current market trends in home decor?
A story board of ideas emerges from the mix and the concepts for a new collection are born. Our little pattern from the 1950’s is just one piece in the jigsaw puzzle that pulls together the information and ideas in our marketplace. Her lines are unmistakeably right for current trends and pattern placement is good. She now needs a contemporary color overhaul, and a style update to move ahead with the times. It’s a fit; a “retro” fit.
Our little makeover pattern attends the meetings, and she makes the cut! New and super upgraded, the wallpaper version of “America’s Next Top Model”; just imagine what a little lipstick and wardrobe can do! She’s a changed woman and she is in our new “Bistro 750” collection to stay. Our stylist not only saw her for what she is but what she could be, and as with all things beautiful you can guess where she’s headed next: photography.
There are so many ways to appreciate a summer day. I think it’s the bright clear colors in abundance everywhere you look from flower gardens, to patio cushions, to women’s fashion. For this Canadian transplant, it also means searching for ways to beat the heat. Certain colors instantly refresh the mind and spirit. I know I felt that way the minute I opened Stacy Garcia’s Summer Splash color article this July and saw the fabulous blue hue “splash”. Take a moment and close your eyes; think about the cool yet intense color of a swimming pool, and you’re instantly revived.
Whether you lean toward soft turquoise or aqua/aquamarine, this color that is precisely halfway between green and blue is worthy of notice. Make a statement in your home that both revitalizes and soothes with this saturated color. Make it glisten with glass beads, or shimmer with sand; slick it up with a gloss finish, or cool it down with frosty white accents; it’s always restful at its essence.
“Splash of summer” aqua has held a place on my color palette for a lifetime, and is a long time personal favorite. Being of a curious nature I decided to see just how far back this color has been in use. Aqua comes from Greek, meaning “blue” which points to the color’s longevity, but we all know it is a very special hue of blue that makes aquamarine distinctive. My favorite reference is that it comes from the treasure chests of mermaids! In jewelry the aquamarine stone is one of the most popular since it complements most skin and eye colors – so just think what it will do for your personal image on the walls behind your seating arrangement… Go ahead, dip your toes in the pool, wear some sparkly aquamarine jewelry, and make a statement on your walls with one of these gorgeous aqua wallpapers and escape every day to that very special room in your home.
Check out these wallpaper examples in clear aquamarine:
Pattern FP2718: This large stamped circle motif has plenty of drama to its transitional design and layers on the pizzazz from the softest version of aqua through intense turquoise, creating a sophisticated décor that remains essentially light-hearted.
Pattern FP2691: This fresh pattern has a clear soft matt background behind a slick gloss ogee motif that emulates the flow of water; it’s both dynamic in style and harmonizing in color.
Pattern AC6018: escape to the Caribbean within your own home with this pretty coral reef design. Pearly aqua and frosty white find the perfect balance between sophistication and whimsy.